Retail

It is statistically proven that dynamic promotions influence a purchasing decision. These promotions can respond to EPOS data and ever changing customer needs. You may, for example, have a different set of customers as the day progresses; with RGB digital signage can show more relevant information by assigning different playlists through the control panel.

We believe that ‘a shop with old signs is a sign of slow business as opposed to digital signage that connects retailers to consumers in an innovative way. We call this point-of-purchase marketing, it provides a targeted promotional approach towards customers whilst they're actually shopping and wanting to buy. Statistically, 75% of purchasing decisions are made at the store on a given day, so why not instantly promote a short shelf life product and maintain your margins!

Digital signage networks permit advertisers to buy screen time in order to tell customers about their products and thus drive more sales at the point-of-decision, as brands struggle for shelf space this has become an important initiative for both supplier and retailer.

Digital shelf edge media can show-reel featured products and reinforce their benefits whilst they appeal to the customer base, this form of merchandising is entertaining and makes the shopping experience more enjoyable.